Know which marketing actually pays.
36 plain-English guides to attribution, return on ad spend, privacy changes and client reporting. Every statistic links to where it came from.
Platforms
- Platforms
A Google Ads conversion-tracking checkup for small businesses
A plain-English Google Ads conversion tracking audit: check primary actions, counting, duplicate tags, enhanced conversions and consent before you trust CPA.
3 min read · 8.6% sales uplift in Search that ASOS recorded with…
- Platforms
Amazon Ads ACoS and TACoS explained
Amazon ACoS and TACoS explained in plain English: the formulas, how to find your break-even ACoS from profit margin, and why TACoS shows the bigger picture.
3 min read · $19.8B Amazon advertising services revenue in Q2 2026
- Platforms
How to measure email marketing ROI
How to measure email marketing ROI when open rates are unreliable: the formula, which costs to include, and how to tie clicks to real orders with UTM tags.
3 min read · 76.56% of email opens tracked by Litmus came from App…
- Platforms
Measuring the return on organic social media
How to measure organic social media ROI for a small business: count your real costs, track clicks and sales with UTM tags, and judge posts by business results.
3 min read · 84% of US adults say they use YouTube (2025)
- Platforms
Measuring TikTok ads honestly
How to measure TikTok ads honestly: what the default attribution window counts, why view-through credit inflates results, and how to check against real sales.
3 min read · 37% of US adults say they use TikTok (2025)
- Platforms
Why Meta Ads numbers don't match your store
Why Meta Ads purchases rarely match your Shopify or Stripe sales: attribution windows, view-through credit, click-date reporting, duplicates and time zones.
3 min read · 48 hours window in which Meta deduplicates matching Pix…