Know which marketing actually pays.
36 plain-English guides to attribution, return on ad spend, privacy changes and client reporting. Every statistic links to where it came from.
Strategy
- Strategy
Conversion rate basics: small fixes that make ad spend work harder
Conversion rate basics for small businesses: how to measure it honestly, where shoppers drop off, and small site fixes that make every ad dollar go further.
3 min read · 70.22% average documented online cart abandonment rat…
- Strategy
How to split a small marketing budget across channels
Marketing budget allocation for small businesses: how to split a limited budget across channels, keep a test fund, and move money based on verified sales.
3 min read · 7.7% of company revenue went to marketing budgets i…
- Strategy
Seasonality, holidays and currency: reading international ad results
How seasonality, holidays and currency swings distort international ad results, and how to compare periods and countries fairly using one exchange rate per day.
3 min read · $14.25B spent online in the U.S. on Cyber Monday 2025,…
- Strategy
UTM parameters: the simple habit that fixes messy reporting
What UTM parameters are, which ones to use, and a simple naming convention that stops one campaign from splitting into many rows in GA4 and your ad reports.
3 min read · 3 UTM tags Google says to always use: source, me…
- Strategy
What AI can (and can't) do for marketing analytics
AI in marketing analytics, plainly: what AI tools do well with ad and sales data, where they make mistakes, and how to check an AI answer before you act.
3 min read · 78% of organizations reported using AI in 2024, up…
- Strategy
Why honest ad numbers protect the people you love
Claimed vs. proven ad sales: why checking what your marketing really earned protects payroll, family savings and everyone who depends on your business.
3 min read · 45.9% Share of US private-sector workers employed by…