Know which marketing actually pays.
36 plain-English guides to attribution, return on ad spend, privacy changes and client reporting. Every statistic links to where it came from.
Agencies & reporting
- Agencies & reporting
Automated marketing reports: what to automate and what to read yourself
Automated marketing reports done right: what to hand to software, when to schedule it so the data is complete, and which judgments still need a person.
3 min read · 15 hours for Google Ads conversion data under non-last-…
- Agencies & reporting
Client reporting that agencies can stand behind
An agency client reporting guide: how to build monthly reports clients trust, separate platform claims from verified sales, and disclose fees honestly.
3 min read · 39% of CMOs plan to cut back on agency budgets (Ga…
- Agencies & reporting
How to reconcile ad platform data with your Stripe or store sales
How to reconcile ad platform data with Stripe or store sales: line up dates, currencies, refunds and fees so you can see how many claimed sales really happened.
3 min read · 2.9% + 30¢ Stripe's standard US fee per successful domest…
- Agencies & reporting
The marketing KPIs that belong on a small-business dashboard
Which marketing KPIs belong on a small-business dashboard: the handful of numbers tied to verified sales, how to define them, and what to leave off the screen.
3 min read · 53% of marketing decisions are influenced by data …