Know which marketing actually pays.
36 plain-English guides to attribution, return on ad spend, privacy changes and client reporting. Every statistic links to where it came from.
Privacy & tracking
- Privacy & tracking
Consent, GDPR and Consent Mode: what advertisers need to know
Consent Mode and GDPR explained for advertisers: why cookie consent matters, basic vs. advanced Consent Mode, what v2 added, and how modeling fills the gaps.
3 min read · 54% of EU internet users refused to allow use of p…
- Privacy & tracking
First-party data: why your own records are your best measurement
A plain-English first-party data strategy: what counts as first-party data, why it beats ad platform reports, what the research shows, and how to earn trust.
3 min read · 2.9x maximum revenue lift for brands using first-pa…
- Privacy & tracking
Server-side tracking and conversion APIs in plain English
Server-side tracking and conversion APIs explained in plain English: how Meta's Conversions API and Google enhanced conversions work, and what they don't fix.
3 min read · 17.8% Average lower cost per result Meta reported fo…
- Privacy & tracking
Third-party cookies in 2026: what actually changed for advertisers
Third-party cookies in 2026: Chrome kept them, retired most of Privacy Sandbox, while Safari and Firefox block them. What that means for your ad measurement.
3 min read · 66% of worldwide browsing happened in Chrome, whic…
- Privacy & tracking
US state privacy laws: a marketer's plain-English overview
US state privacy laws explained for marketers: how many states have them, the opt-out rights that affect ads, what California fined firms for, and what to fix.
3 min read · 19 states with comprehensive privacy laws, per th…
- Privacy & tracking
What Apple's App Tracking Transparency did to ad measurement
How Apple's App Tracking Transparency changed ad measurement: what ATT is, what research found about lost clicks and revenue, and how advertisers adapt today.
3 min read · 37% drop in click-through rates for conversion-opt…