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Matrix ROI

Ad platforms claimed 964 sales. The store can prove 681.

Every ad platform takes credit for the same customer. Matrix ROI lines their claims up against your real sales records, so you can see which ads earn their money and stop paying twice for one sale.

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Claimed vs. proven, by platformJuniper & Pine Home Goods, last 30 days. Fictional demo business.
  • Google Ads807 → 569
  • Meta Ads139 → 101
  • Pinterest Ads17 → 11

See what you'll use every day

Real screens from the live demo. Pick one to look closer.

Start every day with one honest page

What the platforms claimed, what your records confirm, and what changed since last period, written in plain English.

Morning briefing screen in Matrix ROI, showing a fictional demo business
Demo data: the business and every number are fictional.

Your ad reports add up to more sales than you made.

A customer sees your ad on Instagram, searches on Google, then clicks an email and buys. Meta, Google and your email tool each report that sale as theirs.

Add their dashboards together and you've "sold" three times what landed in the bank. Matrix ROI starts from the sale you can prove, then shows how much of each claim holds up.

  1. Instagram ad
    Seen on Monday
    Claims 1 sale
  2. Google search
    Clicked on Wednesday
    Claims 1 sale
  3. Email
    Bought on Friday
    Claims 1 sale
What the platforms report
3 sales
What Matrix ROI counts
1 sale

How it works

  1. Step 1

    Connect your sales and ad data

    Link Stripe or upload exports from your ad accounts. Access keys are encrypted the moment you enter them.

  2. Step 2

    Matrix ROI checks every claim

    Each platform's reported sales are lined up against the sales your own records confirm, day by day, in one currency.

  3. Step 3

    Move budget with confidence

    Read what changed and why, see which campaigns earn their money, and get an alert when something slips.

For business owners

  • Know which ads actually bring in customers
  • A short, plain-English summary of what changed and why
  • Stop paying agencies or platforms on inflated numbers

For marketing agencies

  • Every client in one login, each kept separate
  • Branded reports sent to clients on a schedule
  • Results your client's own sales data confirms

Everything in one command center

Built for the person who signs off on the marketing budget, not only the person who runs the ads.

  • Claimed vs. verified, everywhere

    Every chart can show the platform's claim beside the number your records confirm.

  • An analyst that can't invent numbers

    Every figure in an answer is checked against your data before you see it.

  • Dashboards you arrange

    Drag, resize and save. Start from a template for owners, marketers or agencies.

  • Reports that agree in every format

    PDF, Excel, CSV and JSON from one snapshot, scheduled to land by email.

  • Alerts and budget pacing

    Hear about runaway spend or falling results while there's still time to act.

  • Vacation Mode

    Hand cover to a teammate and come back to a one-page briefing.

  • Agency client workspaces

    Every client in one login, each kept separate, your brand on every report.

  • Security from the start

    Encrypted credentials, two-step sign-in, roles and a full audit trail.

Connections

We list only what works today. Everything else is marked as in development.

Available now

  • Stripe

    Verified sales, refunds and new customers

  • Spreadsheet upload

    CSV, Excel or JSON exports from any ad platform

  • Webhooks

    Sales or leads sent in real time from your systems

  • Any JSON API

    Systems without a dedicated connection

In development

  • Google Ads
  • Meta (Facebook & Instagram)
  • Microsoft Advertising
  • LinkedIn Ads
  • TikTok Ads
  • Google Analytics 4
  • Search Console
  • Shopify
  • WooCommerce
  • HubSpot
  • Mailchimp
  • Klaviyo

Until a direct connection is ready, upload that platform's export and Matrix ROI treats it the same way.

World data, built in

Context from trusted public sources sits beside your own numbers, with nothing to set up.

  • Every currency, one total

    Sales in 13 currencies converted with European Central Bank reference rates, so international results add up honestly.

  • Public holiday calendar

    Upcoming holidays in every country you sell to appear on your home page, so promotions and budgets can plan around them.

  • Economic backdrop

    Inflation, growth and internet reach for your country from World Bank data, to tell a market shift from a campaign problem.

Simple monthly pricing

Every plan starts with a 14-day free trial. No card needed to start.

Starter

One business finding its footing.

$49 a month

  • 3 team members
  • 5 connected sources
  • 150 AI questions a month
  • 13 months of history
Start free trial

Business

A growing team with several channels.

$149 a month

  • 10 team members
  • 20 connected sources
  • 1,500 AI questions a month
  • API access
Start free trial

Agency

Many clients, one login, your brand.

$399 a month

  • 30 team members
  • 30 client businesses
  • Your brand on reports
  • Custom domain
Start free trial

Larger team or your own installation? Talk to us about Enterprise.

Learn to read your numbers

All 36 articles

Questions, answered

What does Matrix ROI actually do?

It brings your marketing numbers into one place and checks them. Ad platforms report the sales they think they caused; your store or payment system records the sales that really happened. Matrix ROI shows both side by side, explains the gap in plain English, and suggests what to change.

Who is it for?

Owners of small and mid-sized businesses who spend on ads and want a straight answer, and marketing agencies who report to many clients and want those reports to hold up.

Do I need a credit card to try it?

No. Every new account gets a 14-day free trial with no card. Choose a plan when you are ready to continue.

Which platforms can I connect today?

Stripe, spreadsheet uploads (CSV, Excel, JSON), webhooks and JSON APIs work today. Direct connections to Google Ads, Meta, Shopify and the others listed are in development; until then you can upload their exports.

Is my data safe?

Passwords and access keys are encrypted, every business's data is kept separate, and you can export or delete all of it at any time. See the privacy policy for the details.

Can I see it before signing up?

Yes. The live demo has eight fictional businesses and an agency, with no sign-up needed.

See your real numbers.

Free for 14 days. No card needed to start.

Start free trialExplore the live demo